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shein.com

https://shein.com · Sep 22, 2026 · B2B client

Trust score74/ 100

Hold the wireCautionDirect Chinese Registry Verified (GSXT/QCC) + customsDraft

Significant counterparty risk due to widespread customer complaints and leadership discrepancies.

Multiple public complaints
Detail available in the full report.
Leadership Identity Discrepancies
Detail available in the full report.
Allegations of Criminal Activity
Detail available in the full report.

Do now

Verify the identity and authority of the individual signing the contract.
Seek official clarification on the current CEO and CFO roles.
Implement payment terms that minimize upfront financial exposure.

Ask them for

Official company registration documents listing current directors and legal representatives.
A current organizational chart clearly identifying key executives.
References from other B2B partners or financial institutions.

Watch for

Any pressure to expedite the contract or payment process without due diligence.
Inconsistencies in information provided by different company representatives.
Lack of clear processes for dispute resolution or accountability.

Procurement playbook

Included in the full report. Unlock for $9.90 or subscribe.

AI summary

What they say they do

Exclusive discounts and the latest trends at SHEIN — Women's Dresses, Tops, Bottoms, Shoes, Plus Size and more. Free Shipping. App only. 15% Off With No Min.+Easy returns. New Arrivals Dropped Daily.

SHEIN, legally known as 南京希音电子商务有限公司, is a global e-commerce platform specializing in fast fashion, offering a wide range of apparel and accessories. The company was incorporated on November 30, 2018, in Jiangsu, China, with a registered capital of 3000万元, as detailed by Qichacha…

Company & registry IDs

verified

Legal name (primary)

SHEIN

Website listing

SHEIN

Trustpilot listing

SHEIN

Jurisdiction

···

Tax / VAT / ID

···

Registration no.

···

LEI

···

CIK / ticker

···

Incorporated

···

Registered capital

···

ICP license

···

Chinese registry (GSXT / QCC)

···

Registered office

···

Phone

···

People & social

18 named

刘延峰
Legal representative · source
Yangtian Xu
Founder, Chief Executive Officer, Chairperson
Chris Xu
Founder & CEO
Roger Bidon
Chief Financial Officer

Social profiles

No sameAs / social URLs harvested.

Domain check

Registered

Jan 16, 1998

Expires

Jan 15, 2033

Registrar

Alibaba Cloud Computing (Beijing) Co., Ltd.

Registrant

Privacy protected

SSL issuer

DigiCert, Inc.

Server

52.39.206.44 · Boardman, Oregon, United States, Amazon.com, Inc.

Wayback first

Unknown

Wayback last

Unknown

Wayback Machine lookup unavailable.

Customs & trade footprint

verified

Shipments (US ocean BOLs)

609

Last activity

22/01/2025

Coverage

US ocean imports (CBP), not global

Top destinations

United States

Open ImportYeti profile

Verified as a US importer of record on ocean bills of lading (ImportYeti / CBP). A BOL is a Bill of Lading — the ocean shipping document. Air, truck, and non-US lanes are not in this dataset.

BOL = Bill of Lading filed with US Customs. Counts are US sea imports only — not air, truck, or non-US lanes.

Location intelligence

Unclassified location

Address

软件大道, 铁心桥街道, 雨花台区, 南京市, 江苏省, 210000, 中国

Domain, customs & location

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Reddit mentions

mixed

Reddit users are actively engaged in Shein's 'Puppy Keep' game, sharing and requesting clicks, and exchanging discount codes. Some users also mention Shein as a common search result when looking for specific fabric patterns.

Gamified promotionsDiscount code sharingFabric pattern search

Will click back.. My puppy found a mystery box! Can you tap once to help us open it? Only one clicks needed! 👉 https://onelink.shein.com/53/62rz1crtlq1c?shc=2_RvVo7jsmVBy&channel=more
r/Shein_PuppyKeep · 2026-09-22
Can you tap once to help us open it? Only one clicks needed! 👉 [https://onelink.shein.com/53/62rz1crtlq1c?shc=2\_RvVo7jsmVBy&channel=more](https://onelink.shein.com/53/62rz1crtlq1c?shc=2_RvVo7jsmVBy&channel=more)
How to get these when they're available?
r/SHEINcodeShare · 2026-09-22
 I'm sure everyone understands not wanting to inundate family & friends with texts trying to get them to download & buy something. So, how do I use this reddit group or a different one for sharing these codes. Any tips would be appreciated. Thank you! 🎉 Claim 5 free SHEI

Trustpilot

negative

Trustpilot reviews are overwhelmingly negative, with customers reporting significant issues including damaged or missing orders, difficulties with returns, unhelpful customer service, and poor product quality.

Score 3.8/5 · Open profile

Damaged/missing ordersReturn issuesPoor customer serviceProduct quality/sizing

Disrespectful received 2 separate…
1★ · 2026-09-22
Disrespectful received 2 separate orders with damaged product got the run around from customer service nobody got back to me on either occasion regarding returning my money or giving me a credit as I immediately reported it came broken out of the package. They don’t care where Am
Worst company ever
1★ · 2026-09-21
Worst company ever! Zero business ethic - I bought 2 wedding dresses to choose from with matching veils. One came and was not true to size. The 2nd was my size but the attached skirt/train, was unbuttoned to detach it in order to unzip it. The button holes were hard to find to re

Web OSINT & reputation

Complaints

Trustpilot: Disrespectful received 2 separate…
Disrespectful received 2 separate orders with damaged product got the run around from customer service nobody got back to me on either occasion regarding returning my money or giving me a credit as I immediately reported it came broken out of the package. They don’t care where Am
Trustpilot: Worst company ever
Worst company ever! Zero business ethic - I bought 2 wedding dresses to choose from with matching veils. One came and was not true to size. The 2nd was my size but the attached skirt/train, was unbuttoned to detach it in order to unzip it. The button holes were hard to find to re

Corroboration

Shein Executive Team & Leadership | Fast Fashion Innovators
Shein is a global e-commerce platform specializing in fast fashion, officially founded in 2008 by entrepreneur Chris Xu. Headquartered in Singapore with over 16,000 employees worldwide, Shein delivers affordable fashion in women’s, men’s, and children’s apparel, accessories, and cosmetics, catering to consumers globally.
Shein Executive Team & Leadership | Fast Fashion Innovators
Shein's executive team is composed of experienced leaders with backgrounds spanning data analytics, marketing, supply chain, international business, and digital commerce. The Shein management team is recognized for its ability to combine innovative technology, operational agility, and a sharp focus on fashion trends, driving strong global growth and customer engagement across retail segments.

There are discrepancies in the reported founder/CEO name (Yangtian Xu vs Chris Xu) and CFO name (Roger Bidon vs Leigh Gui) across different sources. The founding year is also reported differently (October 2008 vs 2012). The sample shipment date provided (2025-02-) appears to be in the future. Evidence from Tavily Search.

Web OSINT & reputation

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